Helen Edwards: The fundamental flaw at the heart of Groupon's business model
22 Feb 2012 | by Helen Edwards, PPA Business columnist of the year
at new local watering holes, widening their circle of friends and, according to Groupon PR, even ...
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American Express backs C4 'Hidden Talent' documentary series
28 Feb 2012 | by Alex Brownsell
support the show with online and PR activity. The brand embarked upon its Realise the potential ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
includes digital, social media and PR activity, with the ad available on video-on-demand channels. Marie ...
Warburtons launches £8.2m breakfast campaign
14 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, radio, PR and social media activity, alongside a media partnership with Magic and MSN, and in-store ...
Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
lead to various sanctions, including fines, not to mention the risk of adverse PR. 2. Obtaining user ...
Cadbury 'joyville' by Fallon
02 Feb 2012
campaign including TV, outdoor, PR, experiential and digital. As part of the campaign, Cadbury installed a ...
Lynx unleashes the chaos for both sexes
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
), is supported by digital, outdoor, social and PR activity, and uses the strapline, "Unleash the chaos ...
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