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Think BR: What value is your sponsorship really giving you?

the event, media reach, rating of event, website visits, social media activity, PR impact, etc ...

2012: A curious mix of pride and vitriol

As 2012 draws to a close, we can reflect on a fascinating year for PR, professional communicators...the PR industry spontaneously rose to its feet at the climax of the PRWeek Awards - to applaud the ...

The Leveson issue eclipses all else

The Treasury has been determined to pitch commentators the dubious line that the PR disaster of ...

Starbucks: has its tax offer come too late?

Starbucks' PR problems an issue just for the chattering classes? Perhaps, but the brand has definitely ...

Think BR: Why is brand journalism important?

, writes Patrick Barrett, founder, Simpatico PR, and former editor, Media Week....about advertising, PR and digital media. It s a term that immediately begs a number of questions, not ...

On the Campaign couch

suggestions?) Dear Jeremy, did you ever retain a PR agency in order to help build your profile ...

2013 heralds change but not catastrophe

As we near the close of the year, there is much hand-wringing over the prospects for the British PR.... So when, earlier this month, the UK's biggest PR group Huntsworth revealed flat revenues for the ...

MPs swap credibility for glare of publicity

headlines created generally make shocking PR for democracy and for women. While it is poetic that Dorries ...

New Year PR Resolution: Mission, Value, Opportunity

This is the time of year that offices traditionally enter a kind of light trance as major projects are completed, Christmas holiday rotas are signed off and - that undeniable sign that the festival season has really arrived - the date of the company Christmas party is fixed. The wind down has begun.

Time to stop marketing from being a dirty word

all been talking about that for years, and CSR has moved from a predominantly PR initiative to a ...

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