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Anthony Hilton: 3 brings City fight to the masses

31 Mar 2011 | by Anthony Hilton, City commentator on London's Evening Standard

People in PR often ask financial hacks why one City story gets chosen over another..... It is the minnow in the UK market. Yet in the past few weeks 3 has used skilled, targeted PR to pull ...

CREATIVE STRATEGY: How to waste an Oscar winner

24 Mar 2011 | by Simon Kershaw

... Underwhelmed? Quite. Lanc me s PR people did their best to puff up their little film. Mario Testino shot it ...

Ian Monk: Pitfalls facing the self-correctors

24 Mar 2011 | by Ian Monk

publish the corrections themselves. No need, the argument runs, for expensive lawyers or PR spokespeople ...

Danny Rogers: Time to safeguard the reputation of PR

17 Mar 2011

, run by Margaret Thatcher's favourite PR man Lord Bell, announced a 14 per cent hike in pre-tax profits ...

Peter Holt: Why does the Government still want us to pretend we live in the 19th Century?

16 Mar 2011 | by Peter Holt

. Even if we're on the receiving end of his invective, as PR people, we've at least got to admire someone

Helen Edwards on Branding: First-mover disadvantage

16 Mar 2011 | by Helen Edwards

, first-mover play. In the great scheme of things, calorie measurement and menu reprinting, plus a bit of PR ...

Ian Monk: Should we worry about fantalism?

10 Mar 2011 | by Ian Monk, founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun

If anyone seriously wanted to identify an area of collusion indicative of manipulative PR ...

Alex Aiken: Oliver Letwin's comments on nudge unit are 'dispiriting'

09 Mar 2011 | by Alex Aiken

Few PR managers would survive telling a council scrutiny committee that they doubted whether their...PR arsenal. Probably as a sector we have been too obsessed with new and glamorous channels like ...

Danny Rogers: Rigorous media are basis for healthy PR

03 Mar 2011 | by Danny Rogers

For PR professionals the site is actually a useful tool to see the sort of coverage they have ...

Anthony Hilton: Why bankers still don't 'get it'

03 Mar 2011 | by Anthony Hilton

on', they still don't get it. The challenge this poses for the PR and marketing people whose job ...

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