Search results for "PR"

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Anthony Hilton: Make bonuses simple or lose out

24 Feb 2010 | by Anthony Hilton

Pay is going to be the top PR challenge for companies this year, but it is not at all obvious that...company and lack any close link to the corporate strategy. This then is the PR challenge. To be ...

Andrew Walmsley on Digital: New media needs new PR

24 Feb 2010 | by Andrew Walmsley

isn't just about direct communications; and that the fulcrum of PR had shifted from seeking directly to ...

Alex Aiken: The Party's over, preparing public sector PR for the downturn

18 Feb 2010 | by Alex Aiken

We appear to live for the moment in public PR land of plenty. It's reported that the new Chief...Council admits that their PR lacks strategic direction, despite being the best resourced in local ...

Danny Rogers: Journalists rise to challenge of PR career

16 Feb 2010 | by Danny Rogers

of the increasing number of senior journalists opting for a career in PR consultancy....Pascoe-Watson (former Sun political editor, now at Portland) as recent notable scalps for the PR profession ...

Ian Monk: Different jobs call for distinct skills

16 Feb 2010 | by Ian Monk

Do former journalists make good, better or even the best PR professionals? Does newspaper, TV or...inclined to see as an entitlement to a lucrative career in PR. Typical is the round robin email I ...

Anthony Hilton: Deter greed to retain reputation

10 Feb 2010 | by Anthony Hilton

confidence returns, we see the first brave souls coming out of the shadows. The PR firms involved earn ...

Mark Ritson on Branding: Two sides of sponsor's coin

10 Feb 2010 | by Mark Ritson

forgotten how wrong they were, I have helpfully provided a sample at the foot of this column. As PR Week ...

Neil Martinson: environmental activists demonstrate the power of digital

03 Feb 2010 | by Neil Martinson

costs of transactional relationships and opening up data to wider audiences. In PR we have seen some...http://www.youtube.com/watch?v=f3_CYdYDDpk . Making the most of digital in public sector PR is an issue I will return to in future ...

Ian Monk: Lessons from the John Terry debacle

03 Feb 2010 | by Ian Monk

reputation would fill a PR coaching manual....judgement on whether to go for privacy is a fine call requiring the input of experienced PR reputation ...

Danny Rogers: Challenge to justify advertising-scale fees

03 Feb 2010 | by Danny Rogers

Over the past couple of weeks we've looked at the potential recovery of PR spend and likely...areas where PR skills are key. There is some truth in the cliche that 'PR does well in recessions ...

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