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Go-Cat lures owners to website with picture competition

26 Feb 2010 | by Daniel Farey-Jones

African safari holiday to see big cats in the wild. It is backed by a PR and press campaign by Clarion ...

Toyota launches new recall campaign

23 Feb 2010 | by Alex Brownsell

model. After rolling out a PR and marketing drive in the US, Toyota GB launched its own apologetic ...

The future's bright

22 Feb 2010

SPONSORED FEATURE - Not only is PR more flexible and far less of a blunt instrument than...downturn, PR has outperform-ed the market. However, more still needs to be done to educate clients about ...

Eurostar plots mag to boost customer loyalty

16 Feb 2010 | by Nicola Clark

, after its promotions were put on hold following the PR disaster it suffered in the run-up to the busy ...

Consumers prepared to forgive Toyota for recall chaos

11 Feb 2010 | by Alex Brownsell

Prius model. After rolling out a PR and marketing drive in the US, Toyota GB finally launched its own ...

Snickers and Daily Mirror in online video tie-up

10 Feb 2010 | by John Reynolds

such as Facebook and Youtube. The campaign will be supported by digital PR and marketing activity. ...

Iceland to choose a customer as new ambassador

08 Feb 2010 | by Joe Thomas

The supermarket chain has launched a nationwide PR campaign to find a 'new face of the brand ...

Crisis marketing: When the going gets tough...

03 Feb 2010 | by Suzy Bashford

core problem was not saying sorry quickly enough,' says Paul Charles, managing director of Lewis PR and ...

Mark Ritson on Branding: Accelerating into crisis

03 Feb 2010 | by Mark Ritson

being in the special forces of a PR firm. You could be torn away from party invitations at any moment to ...

Major brands sceptical of social media

02 Feb 2010 | by Sara Kimberley

's plans. A third of respondents believe that some responsibility for social media lies with the PR ...

 

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