Search results for "PR"

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Close-Up: Why Range Rover is checking the city's pulse

brand. This has therefore moved PR further up the integrated mix, and one of the measures of success ...

Media: All about ... Facebook Messages

spends almost eight hours a month on the site. A couple of wobbly PR episodes failed to dent growth: it ...

Media: All About ... Mobile connectivity underground

favourably. To react otherwise, after all, would have been to court PR disaster. Yet sceptics remain to be ...

Close-Up: London's largest creative department revamps

come up with lateral answers, be it a social media expert, an events planner, PR thinker or creative ...

Media Headliner: No going back to the future for ZenithOptimedia

actually on holiday. The last thing they were expecting was a PR fandango. So there's a bit of frantic ...

Close-Up: How M&C Saatchi used the force for Dixons campaign

from Part IV filmed landing in a car park (promoted through Holy Moly). Another PR push featured the ...

Media Forum: Is YouView anti-competitive?

. Negative PR and legal activity are cheap ways for Sky and Virgin to seek to maintain their competitive ...

Media Headliner: Why Gaz7etta won't be merely a Grazia for Him

Bauer's "aim" to roll out the magazine weekly from January. Dolphin ends on the non-committal PR speak ...

Close-up: Do agencies need better marketing?

difference between one agency and the next," one former agency marketing executive turned PR consultant says ...

Close-Up: Is reviving old brand icons just lazy?

absence. At the same time, MCBD has drafted in Frank PR, with whom it worked closely on promoting the ...

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