Recession accelerates change management within marketing departments
30 Jun 2009 | by David Benady
responsibility for PR and customer insight, becoming 'brand builders', rather than simply marketers. Roisin ...
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HSBC banks on the local touch
30 Jun 2009 | by Richard Wood
have managed their negative PR better than others. One good high-street example is HSBC, whose index ...
Media Lifeline: Lord Carter
26 Jun 2009
From adland, telecoms client, Ofcom and PR to No 10 and the Lords - what's next for the author of
The World: CHI ready to get serious about cracking the US
26 Jun 2009
giving it access to the Ogilvy group's expertise in such areas as digital, DM and PR, as well as some of ...
Should marketers rely on customers for product ideas?
23 Jun 2009 | by Amy Golding
fun way, rather than simply for PR purposes. 'A PR stunt implies the project is trivial when it's not ...
Branding Ronaldo: Real Madrid needs to cultivate global sponsorships for its new player
16 Jun 2009 | by Ed Kemp
team spirit, so they need to refresh how he is marketed and how he comes across. There is a major PR ...
Marketing's Power 100 Next Generation 2009
02 Jun 2009 | by Nicola Clark
sports marketing degree at Bournemouth University, he quickly secured a role in sports PR at Radiator PR ...
The ASA reform movement: A review of advertising codes has prompted calls to change how the ASA works.
02 Jun 2009 | by Gemma Charles
received harsh treatment,' claims Dresden. Some ads clearly attempt to provoke a ban to generate PR (a ...
The Unisys Security Index
01 Jun 2009
campaigns with in-house digital specialists working side by side with specialist PR consultants to extend...in-house digital specialists working side by side with specialist PR consultants to extend the impact of an ...
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