Search results for "PR"

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PepsiCo sports ambassadors to appear in unbranded Play4Life ads

30 Jun 2009 | by Joe Thomas

viral videos and PR activity. However, it is not yet known whether the activity could also include a TV ...

Recession accelerates change management within marketing departments

30 Jun 2009 | by David Benady

responsibility for PR and customer insight, becoming 'brand builders', rather than simply marketers. Roisin ...

Tango breaks humorous ad campaign for 'Tango With Added Tango' variant

29 Jun 2009 | by Joe Thomas

'. The activity also includes print advertising, PR, and online and social media, which has been created ...

Organic dairy co-op OMSCo appoints Bray Leino

25 Jun 2009 | by Staff

; mso-fareast-language:#0400; mso-bidi-language:#0400;} The campaign will include TV, print and PR and online ...

Should marketers rely on customers for product ideas?

23 Jun 2009 | by Amy Golding

fun way, rather than simply for PR purposes. 'A PR stunt implies the project is trivial when it's not ...

Top 10 tips for successful B2B marketing

23 Jun 2009 | by David Benady

communicating Intelligent use of PR can be high-ly effective in achieving name recognition and reassuring ...

Marketing's Customer Publishing League Tables 2009

17 Jun 2009 | by Nicola Clark

readers and the brand - or it is all to easy for it all to simply become PR,' he says. Hirsch believes ...

Branding Ronaldo: Real Madrid needs to cultivate global sponsorships for its new player

16 Jun 2009 | by Ed Kemp

team spirit, so they need to refresh how he is marketed and how he comes across. There is a major PR ...

The Marketing Profile: Bastien Hibon of Brawn GP

16 Jun 2009 | by Ed Kemp

motorsport while working for a PR agency employed by cigarette brand Lucky Strike, which then owned BAR ...

Lord Carter to quit on eve of Digital Britain eport

12 Jun 2009 | by Sarah Johnson

effectively. Carter is a former chief executive of City PR firm Brunswick and of regulator Ofcom. He ...

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