Car firms see trade shows as a key platform for brands
06 Nov 2008 | by Dan Leahul
out there weathering the storm. Video research by Brand Republic and Ogilvy PR at the recent Paris ...
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Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
brands opportunities to create some great PR. Newland points to the 'Sets and the City' initiative ...
Budweiser to flag up authenticity
11 Mar 2008 | by Gemma Charles
under the strapline The genuine article , will span TV, digital, press, outdoor, PR and direct. Fallon ...
How to integrate experiential into campaign planning
19 Feb 2008 | by Robert McLuhan
, PR events and fashion shows. Do you think Fiat s experiential center will boost its sales? Have your ...
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