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Ditch the name, not the customers

07 Aug 2007 | by Jane Simms

of PR Nick Sandham. Changing the consumer brand to E.ON is the next logical step. Brand experts ...

New media needs a paradigm shift in pricing models

07 Aug 2007 | by David Lancefield, a partner in the entertainment, media andcommunications advisory practice of PricewaterhouseCoopers

muddied by PR and technology. The paradigm shift needs to be supported by flexible and transparent ...

Profile - TradeDoubler embarks on new chapter

07 Aug 2007 | by Media Week

, there is something there for everyone. Cooper, a former PR man, is excited by the prospect of ...

 

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