Search results for "PR"

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Marketing Manual: Public Relations - Wake up to digital danger

06 Dec 2006 | by Robert Gray

The rise of user-generated online media poses a new threat to your reputation that PR can help with....user-generated content is influencing PR strategies. 'In an age of blogs, wikis, podcasts and citizen ...

Digital Branded Content: Jargon buster

06 Dec 2006

exclusivity and a range of ad vehicles including advertorial and pre-roll ads (see below). Online PR The ...

Digital Branded Content: The risks and rewards of the branded blog

06 Dec 2006 | by Greg Brooks

coverage in the traditional media. The blogger eventually received an apology from PR agency Cohn & Wolfe ...

Digital Branded Content: Online video breaks into mainstream

06 Dec 2006

. 'We used online PR seeding in chat rooms, viral distribution sites and fan pages,' says head of ...

Close-Up: Live issue - Is WPP's billion-dollar Grey gamble paying off?

01 Dec 2006

profitability to the scene. At that time, the condition of Grey's PR outfit, GCI London, was particularly ...

Yahoo! Big Idea Chair: Totally Tutssel

01 Dec 2006

an internet campaign that excites me For sheer noise and global PR value alone, it has to be ...

Media: Double Standards - Looking forward to the Underground revolution

01 Dec 2006

- generating huge PR from fewer than 100 sites. Attempting special builds on this scale was a real turning ...

Andrew Walmsley on digital: There's no easy formula for success

29 Nov 2006

has been done, after all, principally to generate PR - but it does reveal a common flaw in thinking ...

Letter: Blogs are now part of our lives, like it or not

27 Oct 2006

I'm pleased that PRWeek has highlighted the latest PR 'blog crisis' ('Bogus bloggers will always be...company. But Edelman should be praised for at least trying and learning. The lesson for other PR ...

Incoming ISBA boss Hughes has to embrace the digital challenge

27 Oct 2006

some fizz to more than just ISBA's PR operation. "ISBA remains a throwback to the days when ...

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