Changing face of the Underground
31 Aug 2004 | by MediaWeek
the PR value of executions such as the Carling buskers promotion and the impression they make on ...
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Can good news improve sales?
31 Aug 2004 | by MediaWeek
, in a PR sense, has boosted the product it criticised. A more blasé attitude would mean fewer people ...
McDonald's 'I'm Lovin' It' is nation's favourite phrase
27 Aug 2004 | by Sam Matthews
The survey by PR firm Brazil found 43% of the people questioned said they or a colleague had said ...
BA seeks digital agency following itraffic staff exodus
27 Aug 2004 | by Sam Matthews,
their own digital agency, prompting BA to hunt for new digital partner. BA is in the middle of a PR ...
Opinion: Newland on ... McDonald's
27 Aug 2004 | by Francesca Newland, francesca.newland@haynet.com
And McDonald's has to hire the best because for several years now it has lurched from one PR ...
Media Headliner: Goodchild faces his toughest challenge with launch of Cut
27 Aug 2004 | by Claire Billings
Gratuitous female nudity and an explosive PR frenzy are the standard ingredients for a men ...
Mitsubishi appoints Domino Systems to online task
26 Aug 2004 | by Staff,
recently launched its largest multimedia campaign -- comprising direct mail, PR, media, online and cinema ...
German PR news
26 Aug 2004
German electronics discount store MakroMarkt has appointed Publicis PR in Berlin to handle its
Alliance looks to Folk to overhaul its brand identity
25 Aug 2004 | by Staff,
Folk won the pitch against four other agencies and will provide creative marketing and PR services ...
Mark Ritson on branding: Floundering Olympics could learn from Renault
25 Aug 2004
The truth, of course, is that good PR is rarely a glamorous or even interesting pursuit. Indeed ...
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