TECHNOLOGY: Compuware Corporation has hired Nicola Alvey as UK PR manager to help raise the firm
Client: Aston Martin/Jaguar PR Team: In-house Campaign: Die Another Day Timescale: January...younger consumer market. Strategy and Plan Both PR teams were keen not to link their products with ...
Ries, co-author of The Fall of Advertising and the Rise of PR....the best way to build a brand was to use 'slow-burn PR'. He added that major ad campaigns should ...
Matt Ryan to form a new company specialising in developing PR alongside advertising....imagination of consumers through integrated strategies involving PR as well as creative advertising. Ryan ...
that the advent of a new representative body for the marketing disciplines should be welcomed by the PR...president Jon Aarons is afraid of. 'The PRCA is taking a narrow view of the PR business and kissing goodbye ...
Client: Tommy's PR Team: Sputnik Communications Campaign: Building Block's for Tommy...ran a trade media campaign targeting sectors represented by the contributors, and a national media PR ...
CONSUMER: Jackie Cooper PR has promoted Remi Baker to the newly created post of MD. Baker had been
CONSUMER: Digby Trout Restaurants has named HCP as its UK PR firm, handling 16 restaurants and
at PR agency Fleishman-Hillard. 'This move is about personal growth,' said Michelman, who has ...
The Conservative Party has hired former Labour Party member Paul Baverstock in a bid to revamp its image.
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