OPINION: Cowen on ... Cadbury's Snowflake
28 Sep 2001 | by MATTHEW COWEN, matthew.cowen@haynet.com
, Snowflake sold out across the country first time around, but it was a launch that relied on short-term PR ...
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CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB
28 Sep 2001 | by JEREMY BULLMORE
number of joint ventures with companies in areas such as sponsorship and PR. As a marketing manager ...
HOTLINE: Agency appointed to launch Discovery Mastermind
21 Sep 2001
Discovery Mastermind, the new version of the famous TV quiz. The agency will develop radio, PR and press ...
Firetrap in hunt for agency to promote new clothing range
21 Sep 2001
The company has approached a wide range of agencies - spanning the above-the-line, ambient, PR ...
Novartis plans cull of global agency roster
21 Sep 2001 | by JEREMY WHITE
its global creative and PR roster of agencies. The pharmaceuticals and foods company, which ...
Pringle restructures to focus on membership
21 Sep 2001 | by JEREMY WHITE
, the PR executive, Justin Van De Velde, and the corporate identity manager, Jill Bentley ...
DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients
21 Sep 2001 | by CAMILLA PALMER
planning was deployed to work solely on PR projects to run alongside the ad campaigns. What's more, it ...
Senior King to promote Yorkshire tourism
21 Sep 2001
with radio, press and internet advertising as well as PR activity. Theresa Lindsay, head of ...
Senior King to promote Yorkshire tourism
21 Sep 2001
with radio, press and internet advertising as well as PR activity. Theresa Lindsay, head of ...
SWK purchases EPB to create new £30m billing agency in UK
07 Sep 2001
name will disappear and its staff will transfer to the SWK offices. EPB's director of PR ...
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