Search results for "PR"

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NEW MEDIA: Huge response to Shell web campaign

10 Jun 1999 | by CHRIS WARRENDER, Head Of Friend-Factory

J Walter Thompson and PR company Fishburn Hedges. The campaign, designed to target opinion ...

MARKET RESEARCH: Exploring what staff truly think - Surveys are an important way of establishing how staff feel - and often have a strategic role

10 Jun 1999 | by ADELE KIMBER

internal research. But PR manager Ian Freeman rejected the idea of using a specialist research ...

MARKET RESEARCH: Tailoring data to get the real story - Market research firms face competition as the intelligence industry grows up

10 Jun 1999 | by RACHEL MILLER

. Marketing services agencies Some direct marketing, field marketing, advertising, media planning and PR ...

Rover’s last chance saloon: The survival of the ’British’ Rover brand hinges on the success of its new 75 model and BMW’s bold investment plan

10 Jun 1999 | by JAMES CURTIS

front. Edwards says that BMW s name will appear in the PR and press advertising, but not in the TV ...

 

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