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Carling Premier in five year deal with the NME

28 Sep 1998

PR support. ...

CLOSE-UP PERSPECTIVE: CRE shock tactics risk undermining goal of campaign

25 Sep 1998 | by JOHN OWEN

route. But surely, in this instance, a little good, honest PR would have been more advisable ...

OPINION: State we’re in: an industry view. Graham Hinton replies to Stefano Hatfield’s analysis of our industry in the 90s

25 Sep 1998 | by STEFANO HATFIELD

, promotions, PR and all the new media, even though many agencies have, and are, absorbing these disciplines ...

YOUTH MEDIA: MUSIC IS THE MEDIUM - Successful event sponsorship comes down to more than simply taking advantage of a captive audience, Michele Martin discovers

25 Sep 1998 | by MICHELE MARTIN

the months leading up to it, with PR, on-pack promotions and other initiatives. Ferguson believes ...

CAMPAIGN DIARY: Kevin’s Gate - BBH is cagey over ’death’ of rodent Levi’s ad star

04 Sep 1998 | by MAIRI CLARK

distress of little hamster owners all over the world was enough to prompt Levi s PR agency to wheel out ...

 

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