Search results for "PR"

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BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are

spent on public relations, carried out by Bite in the UK. For Apple, PR is fundamental; the ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

VIRGIN ATLANTIC by Martyn Gregory This book is so hot that British Airways PR bruiser ...

BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

. Andy Tait, Intel s marketing and PR manager for Northern Europe, believes there is room for both ...

TELEMARKETING: Telephone extension - Customer carelines can not only help to deal with complaints, but they can also provide a valuable source of consumer feedback. Robin Cobb reports

mysterious in the way our advertising projected us, explains Roy Mantle, head of PR and sponsorship for ...

STOP PRESS

, ahead of last year s second favourite, PR....advertising, ahead of last year s second favourite, PR. The New Millennium Experience Company has ...

CAREERS: Competition - Name that company!

competitors hearts. Countrywide Porter Novelli won a competitive pitch to provide ongoing PR support ...

AGENDA: Low-cost airlines battle for skies - The inclusion of new flight routes is looking likely to put budget airlines on a collision course. Danny Rogers assesses the future of one of the fastest-growing sectors of the UK economy

as Athens and Malaga. Accordingly, its marketing approach is tactical and relies on PR stunts ...

CORPORATE HOSPITALITY: Hosts with the most - Entertaining business contacts can be an expensive affair, but how can you measure the returns? Gill Upton writes

by a press and PR programme, says Fitz-Gibbon. Unipart sponsors Bristol and Northampton balloon ...

EDITORIAL: The consumer’s champion looks good in PR battle

battles are not only fought on the fields of price and service, but also in the arena of PR....its battles are not only fought on the fields of price and service, but also in the arena of PR ...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical

worldwide. You could call it a PR professional s dream, except that none of it, outside the US, has been...worldwide. You could call it a PR professional s dream, except that none of it, outside the US, has been ...

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