27 Aug 1998
| by FRAN LITTLEWOOD
spent on public relations, carried out
by Bite in the UK.
For Apple, PR is fundamental; the ...
27 Aug 1998
| by FRAN LITTLEWOOD
VIRGIN ATLANTIC
by Martyn Gregory
This book is so hot that British Airways PR bruiser ...
27 Aug 1998
| by FRAN LITTLEWOOD
.
Andy Tait, Intel s marketing and PR manager for Northern Europe,
believes there is room for both ...
27 Aug 1998
| by ROBIN COBB
mysterious in the way our
advertising projected us, explains Roy Mantle, head of PR and
sponsorship for ...
20 Aug 1998
| by ANNE-MARIE CRAWFORD
, ahead of last year s second favourite,
PR....advertising, ahead of last year s second favourite,
PR.
The New Millennium Experience Company has ...
20 Aug 1998
| by JAIN BAINBRIDGE
competitors hearts.
Countrywide Porter Novelli won a competitive pitch to provide ongoing PR
support ...
20 Aug 1998
| by DANNY ROGERS
as Athens and Malaga. Accordingly, its marketing approach is
tactical and relies on PR stunts ...
20 Aug 1998
| by GILL UPTON
by a press and PR
programme, says Fitz-Gibbon. Unipart sponsors Bristol and Northampton
balloon ...
13 Aug 1998
| by LISA CAMPBELL
battles are not only fought on the fields
of price and service, but also in the arena of PR....its battles are not only fought on the fields
of price and service, but also in the arena of PR ...
13 Aug 1998
| by KEN GOFTON
worldwide. You could
call it a PR professional s dream, except that none of it, outside the
US, has been...worldwide. You could
call it a PR professional s dream, except that none of it, outside the
US, has been ...