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BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are

27 Aug 1998 | by FRAN LITTLEWOOD

spent on public relations, carried out by Bite in the UK. For Apple, PR is fundamental; the ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

27 Aug 1998 | by FRAN LITTLEWOOD

VIRGIN ATLANTIC by Martyn Gregory This book is so hot that British Airways PR bruiser ...

BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

27 Aug 1998 | by FRAN LITTLEWOOD

. Andy Tait, Intel s marketing and PR manager for Northern Europe, believes there is room for both ...

TELEMARKETING: Telephone extension - Customer carelines can not only help to deal with complaints, but they can also provide a valuable source of consumer feedback. Robin Cobb reports

27 Aug 1998 | by ROBIN COBB

mysterious in the way our advertising projected us, explains Roy Mantle, head of PR and sponsorship for ...

 

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