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between the PR agencies which specialise in implementation and those which now concentrate on top-level

- that the 90s was going to be the PR decade....- that the 90s was going to be the PR decade. The recession confused everyone, including the PR ...

Public Relations: Winning the media race - Media relations is a key element of PR, but the

Last year, just before the Boat Race, the PR firm Harvard persuaded the entire Oxford crew to sit...Last year, just before the Boat Race, the PR firm Harvard persuaded the entire Oxford crew to ...

Public Relations: How to sit at the top table - PR agencies have finally accepted the need to offer

that clients place on accountability. PR s apparent inability to agree on a set formula for ...

the video news release, requires know-how. Robin Cobb reports on the growing number of television PR

for television PR have been around for less than ten years. But until relatively recently it was ...

The Awards Winners: The art of good business - Cathy Bond reports on the wide range of skills reflected in this year’s PRCA awards

wanted, says Good. The creativity-versus-results issue is proving to be timeless. PR ...

Agency of the Week: GGT Advertising

(including Lynne Franks PR), but also a sister agency in London, BST BDDP, which, ironically, was the shop ...

Analysis: Virgin goes for bust - Virgin Cola made its mark through bubbly PR. Now it has pounds 5m

Promoted on a diet of free PR, relying heavily on the support of the grinning face of its bearded...Promoted on a diet of free PR, relying heavily on the support of the grinning face of its ...

Advertising & Promotion: High-profile promotion

Business Link London has appointed new ad agency Holmes & Marchant Central and PR agency Firefly...Business Link London has appointed new ad agency Holmes & Marchant Central and PR agency Firefly ...

Mr Blair upsets Mr Men over ad campaign claim

categorically they could not use it. It made a nice PR story but they would have had no success in using the ...

Going Places to ditch discounts

high a discount, said Kate Aldridge, PR manager at Going Places. However, the change could ...

 

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