to remove filtersMARKETING FOCUS: The power not the glory
29 Aug 1996 | by BEN ABRAHAMS
% to 43% between 1985 and 1995. In sales promotions, margins declined from 19.6% to 12.7%; in PR ...
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MARKETING MIX: HOBBY HORSE; Demon ad debate goes against the spirit of peerage
29 Aug 1996 | by MIKE HEWITT
example of how not to make an important announcement, this one deserves a place in every PR text book ...
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