31 May 1996
| by EMMA HALL
UK launch of Liberty Pensions.
It has brought in outside agencies to handle the PR and direct ...
24 May 1996
| by ROBERT DWEK
AMV has been picking up PR companies apace lately, but speculation that
this heralds a return to...AMV has been picking up PR companies apace lately, but speculation that
this heralds a return to ...
24 May 1996
| by BELINDA ARCHER
using PR. What has driven clients to abandon
advertising? Belinda Archer reports on the apparent rise...using PR. What has driven clients to abandon
advertising? Belinda Archer reports on the apparent rise ...
24 May 1996
| by JIM DAVIES
Some PR groups now favour an integrated approach to PR where client
advertising also becomes their
24 May 1996
The Law Society has hired J. Walter Thompson to improve the image of
solicitors across England and Wales (Campaign, last week). Good luck JWT
- you ll need it. However, this is only the latest in a long line of
tasks that advertising alone cannot hope to solve.
our clients to extend their promotional
activity to dovetail with PR and retail activity, she said ...
24 May 1996
| by ALASDAIR REID
. Then there was the
obligatory Internet site, plus teletext, merchandising and scratchcards.
PR ...
17 May 1996
Trevor no, it s not a perm Beattie, the adman whose personal PR
machine is one of the more...Trevor no, it s not a perm Beattie, the adman whose personal PR
machine is one of the more ...
17 May 1996
| by MAIRI CLARK
. Is the primary focus to behave as a PR vehicle? To be
an effective part of the client company s ...
17 May 1996
| by RICHARD COOK
alliance
with Grey and two wholly owned PR consultancies.
In addition, the former BSkyB marketing ...