Search results for "PR"

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Marketing gears up to unveil Agency of the Year 2012 winners

07 Dec 2012 | by Gemma Charles

disciplines such as advertising and digital through to PR and sponsorship. An independent expert judging ...

Marketing unveils its Agency of the Year 2012 shortlists

21 Nov 2012 | by Gemma Charles

disciplines such as advertising and digital through to PR and sponsorship. An independent expert judging ...

Time to stop mothering women

05 Oct 2012 | by Suzy Bashford

technology. 'Some brands focus far too much on PR and mummy-bloggers, thinking that is the way to form a ...

Greater Insight Roundtable: Diving deeper for real pearls of wisdom

23 Jul 2012 | by Jane Bainbridge

- this isn't proof of the severity of a problem, it is a PR issue. Use your research agencies and ...

Marketing Guru on... why meaningless brand surveys do not matter

30 Mar 2012 | by Will Harris

, which are. Surveys are commissioned as a hook on which to hang a news story and generate PR for the ...

Forward Thinking: the industry's top thinkers on what's next in marketing

18 Jan 2011 | by Andrew McCormick

Company on market research Consumption assumptions: HIll Knowlton UK's Richard Millar on PR ...

Marketing budgets drop 5.4% ahead of uncertain 2011

17 Jan 2011 | by Arif Durrani

, budgets were revised down across main media, sales promotion and all other (below-the-line such as PR ...

Special Report - Market Research: The numbers game

17 Mar 2010 | by Richard Abbott

information in their advertising and PR need to be careful; consumers can go through data with a fine-toothed ...

Online reviews key to purchase decisions

27 Oct 2009 | by Staff

A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

PR, was also behind many of the ideas that formed the foundation of marketing psychology. In his 1928 ...

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