Search results for "PR"

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News Analysis: Middle-aged market challenges PR

21 May 2004

The middle-aged have more money and time to spend than ever before. Thomas Williams asks why PR...from targeting the youth market that consumer PR agencies love to extol, the task handed to Brighter PR ...

News Analysis: PR blitz confronts binge drinkers

03 Dec 2004

drinking. Britain's binge-drinking culture has become a national media obsession and a spate of PR activity

News Analysis: Restaurant PR navigates the critics

20 Aug 2004

Restaurant PR should be a growing business. A restaurant can prosper or perish at the hands of a ...

NEWS ANALYSIS: 'Most admired' shift PR attitudes

05 Mar 2004 | by Thomas Williams

Last week, Leeds Business School's Centre for PR Studies published a compelling survey of PR ...

News Analysis: Changing times for political PR

18 Jun 2004 | by Paul Richards

Mandelson and the legendary Shadow Communications Agency, a volunteer army from the worlds of PR, polling ...

News Analysis: When a 'PR crisis' is not a PR crisis

12 Nov 2004 | by Gerry McCusker

Why is it that the PR industry always gets it in the neck when things go wrong? The author of..., in its own small way, a PR disaster: my reputation as a convivial host lay in shreds. If you ...

News Analysis: Luxury chocs adopt fresh PR pose

06 Aug 2004

As a trio of premium chocolate brands revamp their PR strategies and draft in new agencies, Richard...Premium chocolate brands have turned to PR to step up their assault on the £4bn UK chocolate ...

News Analysis: Wine brands focus on consumer PR

23 Apr 2004

The wine industry is a hotbed of PR activity as New World-based companies seek to cultivate their...established distribution to increase their investment in brand-building through consumer PR. Branding has ...

News Analysis: eBay builds PR to safeguard name

07 May 2004

function, Sarah Robertson asks how PR can build the brand....has so far achieved this success with minimal in-house UK PR activity. However, with its first-ever ...

News Analysis: PR stunts juggle risk with success

09 Jul 2004

Supermarket Asda seems to have hit the PR jackpot with its optician promotion based on the...,' says Asda PR manager Ed Watson, the man behind the 'Free Eye Test for the Swiss' offer - borne out of ...

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