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Twitter delivers better integrated brand communications

the dark arts of corporate communications or the flashy razzmatazz of celebrity endorsement, PR went...new ad campaign was usually led by the PR agency as a matter of course. And the CRM that followed ...

Awards and entertainment are more than indulgent pastimes

- PR Lions, all of which should have attracted their own communities, the organisers must be extremely

Media industry needs at least as much science as it does art

, generating PR, staging events and such like. The IPA addresses this art versus science conundrum with its ...

Why agencies should wish good fortune on all media owners

more than planning and buying display advertising these days, but you can't do PR without print titles ...

Marketers must be very wary of bastardizing their creatives

, generating a ton of PR for their owners. Others, such as Nissan, tried to gain street cred by daubing their ...

Conducting research is rather similar to quantum physics

addition, creating a PR storm around research has an effect on how people think about the topic. Barnardo ...

Are there too many media agencies?

there too many advertising, digital or PR agencies? Are there too many supermarkets or estate agents? On ...

Let's have peace among agencies and goodwill to all media

research, when they are nothing more than a bit of PR flim-flam. "Ooh, I know, let's put a questionnaire up ...

 

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