Search results for "PR"

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Marketing Moments 2012: Kony redefines the power of the viral

06 Dec 2012 | by Nicola Kemp

for success. Addressing comments openly and preparing for negative PR is essential. Don't ...

iCrossing founder integrates SEO and social media for PR platform

22 Jul 2010 | by Jacob Mathias

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

really hope this was not simply a quick PR win for Asda in the wake of Primark's incredibly unsavoury ...

Rewriting the rules

27 Apr 2010 | by Gemma Charles

on the benefits of energy-efficient products. In short, it is a great PR opportunity that also has a ...

Creativity in numbers

27 Apr 2010 | by David Tiltman

PR ability of the new mechanic has a very brief shelf-life. So the weight of long-term brand and ...

Best supporting role

14 Apr 2010 | by Noelle McElhatton

... Our marketing budget is segmented into advertising, website and PR. We also have a budget for ...

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

services to their offer, in areas as diverse as PR, customer publishing and management consulting. Ian ...

Brand Health Check: Champagne

24 Mar 2010 | by Jeremy Lee

good example of communicating quality. PR Champagne award winners, underline the standards and values ...

Special Report - Market Research: The numbers game

17 Mar 2010 | by Richard Abbott

information in their advertising and PR need to be careful; consumers can go through data with a fine-toothed ...

Don't be a code breaker

16 Mar 2010 | by Gemma Charles

now been closed. While cynics may view this as merely a PR exercise, it does provide the Advertising ...

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