15 Feb 2013
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and...For every well-planned ad campaign, there is also a PR disaster potentially waiting to ...
11 Apr 2012
| by Jonas Bodin and Therese Bohlin, Prime; Paul Alarcon, United Minds
The agency's approach illustrates how PR work can sometimes trump traditional advertising....share of the UltraSilencer.
And the campaign is the ultimate proof that PR can beat traditional ...
03 Dec 2010
| by Russ Lidstone and Anthony Edwards, Euro RSCG London
one. It's what PR agencies do. It's for that reason that we have integrated PR alongside advertising ...
29 Nov 2012
| by Stuart Derrick
and events it s not just film and TV. A lot of our people have a PR background and understand what ...
12 Apr 2013
between the various disciplines in the comms industry blurring, such as in branding, PR, advertising and ...
12 Apr 2013
multichannel backgrounds across brand, advertising, direct, digital, entertainment and PR, and we're all ...
18 Jan 2013
promotional activity including PR drove consumers to Facebook. Teaser updates ahead of launch and Facebook Ads ...
28 Nov 2012
| by Al Moseley, 180 Amsterdam
, PR, events and communications through relevant assets and activations so that the brand could move ...
28 Nov 2012
| by Kerrie Finch, FinchFactor
consumption and the art of conversation is entrenched in the city.
As the founder of a PR company ...
17 Aug 2012
amplified through PR and perhaps some targeted advertising, as the latter has certainly become a big news ...