Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...
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Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.
As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.
The developing status of digital PR, no longer a novel side-show but now a mainstream part of the
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Who says all the most exciting PR comes from London? Essay writers from regional agencies report on
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go
Four in-house comms professionals talk to Peter Hay about the triumphs and headaches they have experienced while immersing themselves in the digital world.
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