Consumer PR - May 2011
12 May 2011 | by Lynsey Barber
Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.
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The Big Picture: Healthcare PR
04 Apr 2013
Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...
Healthcare PR - February 2011
21 Feb 2011 | by Claire Murphy
As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.
Digital PR - November 2010
18 Nov 2010 | by Claire Murphy
The developing status of digital PR, no longer a novel side-show but now a mainstream part of the
Consumer PR - June 2010
23 Jun 2010 | by Claire Murphy
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
Healthcare PR - May 2010
20 May 2010 | by Claire Murphy
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Regional PR - April 2010
28 Apr 2010 | by Claire Murphy
Who says all the most exciting PR comes from London? Essay writers from regional agencies report on
Digital PR - November 2009
04 Nov 2009 | by Claire Murphy
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go
Digital PR - November 2009: Our digital challenges
04 Nov 2009 | by Peter Hay
Four in-house comms professionals talk to Peter Hay about the triumphs and headaches they have experienced while immersing themselves in the digital world.
Consumer PR - July 2009
22 Jul 2009 | by Claire Murphy
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers
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