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Changing ad market makes PR invaluable

PR as a fully integrated marketing discipline is often talked about, but still criminally...coincidence that the PR acquisitions come as Engine completes its buyout from the Havas marketing group ...

Letter - Wristbands remain important PR tools

While I can understand that many people may feel that the glut of rubber bracelets has left them 'wristbanded out' ('Wristbands face charity backlash,' News, 14 October), it is important not to forget that they have been a phenomenon in terms of fundraising - and they are not ready to be buried just...

Watching the PR industry come of age

realise that I have been involved with the magazine for almost a decade now, and with the PR industry one...OK, as the first copy of PRWeek was rolling off the presses, I wasn't in PR, but finishing an ...

PR has grown beyond comedy caricatures

As PRWeek today celebrates its 21st anniversary, it's worth asking how much PR, or at least the...Power. PR has long been an easy target for comedy writers. But before we fly into another fit of ...

Public sector PR gets deserved recognition

(Leader: 'Public sector PR must be nurtured carefully', 16 September)....well-meaning departmental director has engaged an expensive PR consultancy with no public sector experience ...

Public sector may be stressful but it's the best place to hone your PR skills

Last week’s PR Week argued that public sector PROs are undervalued, under-resourced and under...Feeling undervalued is something that surely all PR people just have to live with. PR is like HR ...

Public sector PR must be nurtured carefully

This year has seen some truly outstanding examples of public sector PR. In terms of sheer...PR has been one of the fastest-growing areas of the industry in this millennium. Let's hope that ...

 

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