Search results for "PR"

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Sacha Deshmukh, Mandate Communications: The business of PR is business

04 Dec 2009 | by Sacha Deshmukh, Mandate Communications

If the PR industry has gone through seminal movements in its lifespan, one of the most notable ...

Public Sector: Bid to modernise police PR

04 Dec 2009 | by Matt Cartmell

National Association of Police PR Officers (APPRO). Norfolk Constabulary director of comms and public ...

Opinion: From our Readers - PR agency, media switch cuts both ways

27 Nov 2009

I was interested to read the article about newspaper groups challenging regional PR businesses by...Regional PR agencies should realise that this cuts both ways - there is an equal opportunity for ...

Entertainment PR: Prime-time TV wars - Saturday night's alright (for a TV war)

25 Nov 2009 | by Cathy Wallace

Saturday night TV has never been as sizzling. Cathy Wallace looks at the red-hot PR war between...is enjoying a popularity not seen for many years,' says Andrew Bloch, MD of Frank PR. 'Both The X ...

Public Affairs: Soap Box - George Pascoe-Watson, partner, Portland PR (ex-The Sun)

20 Nov 2009

Televising the twice-daily lobby briefings is fraught with risk - and may never happen.

Profile: Carolan Davidge, brand and PR director, Cancer Research UK

18 Nov 2009 | by Kate Magee

brand. But CRUK's director of brand and PR Carolan Davidge believes she can forge a closer relationship ...

Opinion: From our Readers - Lewis PR is anything but 'beleaguered'

06 Nov 2009

In PRWeek's lead story about Paul Charles joining Lewis PR, you describe our firm as 'beleaguered...professional and employer practice standards. Lewis PR has consistently reinvested its profits because it is ...

Ricky Vazquez, Ogilvy PR - A question of measurement

04 Nov 2009 | by Ricky Vazquez

The PR industry needs to come together to agree some parameters to evaluate effectiveness....The words 'Achilles' and 'heel' often come to mind when PR professionals discuss measurement. How ...

Public Sector: More to PR than press releases

30 Oct 2009 | by Alex Aiken, director of comms at Westminster City Council

government PR....website costs. Only a couple seek to test 'user satisfaction.' But this drive to audit PR does highlight ...

Global PR: National branding - Reputation of a nation

28 Oct 2009 | by Arun Sudhaman and Kate Magee

Countries are turning to PR to revive their global reputations. Arun Sudhaman and Kate Magee ask...comms counsel. But can a PR agency really rescue a country from global condemnation or obscurity? The ...

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