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Forward Thinking: PR - Weber Shandwick - Breaker's dozen

- whether it be ad, PR, CRM or digital - is working to cover all bases. Some can, some can't, but the point ...

PR Agency of the Year: The Red Consultancy

WINNER The Red Consultancy is Marketing's PR Agency of the Year, capping a notable 12 months ...

Brand manager of the week: Becki Rowe, General manager, marketing, PR and visual merchandising, Ann

- Describe yourself in three words. Impatient, daring, passionate. - What would you be if you weren't a brand manager? A forensic anthropologist or biochemist. - What advice would you give someone starting their marketing career today? Solid experience on the shop floor or area management...

The fusion of celebrity and technology may be more than just PR

Intel's William James Adams doesn't appear to have a LinkedIn page, but if he had, it would be an unusual one.

PR Agency of the Year: Frank PR

Frank PR is no stranger to Marketing's PR Agency of the Year award, having picked it up in both ...

Why PR invigorates brands

Rather than cutting their PR budget, brands should be using it as a key weapon in their armoury...bloggers a vital source of trusted advice for millions of consumers. Good PR can turn them into ambassadors ...

 

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