News Analysis: PR blitz confronts binge drinkers
03 Dec 2004
drinking. Britain's binge-drinking culture has become a national media obsession and a spate of PR activity
Boeing's decision to review its PR account in the UK signals an upping of the ante in its...Boeing's decision to review its PR support comes at a defining moment for the world's civil ...
drinking. Britain's binge-drinking culture has become a national media obsession and a spate of PR activity
how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over...PRWeek's PR Wars Champion after attracting the most positive media coverage that year (measured by ...
Why is it that the PR industry always gets it in the neck when things go wrong? The author of..., in its own small way, a PR disaster: my reputation as a convivial host lay in shreds. If you ...
newspapers and finds the increasingly vibrant market lends itself to locally tuned PR approaches....to hear from any PRO who has a story. But, like any paper, we find most of the PR info we receive is ...
As corporations in crisis and gaffe-prone public figures often prove, ‘sorry’ is indeed the hardest word to say. Mark Johnson reports on why recanting in public is rare and asks how the desired outcome can best be won
. But with a judging process that prides itself on its integrity, can PR play any role in improving a...While the Oscars have been a target of ridicule - particularly since Miramax made PR blitzes the ...
Restaurant PR should be a growing business. A restaurant can prosper or perish at the hands of a ...
on how it can recover from the PR crisis of the past month....Football Association could have made a bigger PR mess of the past three weeks. It was the naivety of the ...
As a trio of premium chocolate brands revamp their PR strategies and draft in new agencies, Richard...Premium chocolate brands have turned to PR to step up their assault on the £4bn UK chocolate ...