Search results for "PR"

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Marketing, PR and digital: brands bring it all together

, PR and digital meet....It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ...

Social media: the ownership battle between marketing, PR and customer relations

Should social-media strategy be handled by the marketing department, the PR and comms team or...global, social-media-driven launch managed equally between the car giant's PR and marketing teams. So far ...

Close-Up: Should advertising agencies offer PR?

plans to offer clients a PR capability. BMB's in-house offering will be headed up by PR professionals ...

Close-Up: Live issue - How important is PR to a campaign?

"It was not a PR stunt," Ian Armstrong, Honda's UK marketing manager, says of the recent live ad ...

Close-Up: Live Issue - Should adland and PR work together?

The PR shop Freud has bought out DFGW, as integration continues apace....PR, the deal means Freud will also widen its remit to include advertising, branded content and film ...

News Analysis: NGOs rethink PR in wake of tsunami

relief effort. As a result, we've reduced our PR output over the last week or two, in terms of pitching ...

News Analysis: Boeing and Airbus up the PR stakes

Boeing's decision to review its PR account in the UK signals an upping of the ante in its...Boeing's decision to review its PR support comes at a defining moment for the world's civil ...

News Analysis: PR blitz confronts binge drinkers

drinking. Britain's binge-drinking culture has become a national media obsession and a spate of PR activity

News Analysis: Will consumer PR revive hurt M&S?

how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over...PRWeek's PR Wars Champion after attracting the most positive media coverage that year (measured by ...

News Analysis: When a 'PR crisis' is not a PR crisis

Why is it that the PR industry always gets it in the neck when things go wrong? The author of..., in its own small way, a PR disaster: my reputation as a convivial host lay in shreds. If you ...

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