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PUBLIC RELATIONS: How to measure the effectiveness of PR - The PR industry believes it has created

14 Dec 2000 | by MARY COWLETT

Persuading those who hold the corporate purse strings that PR is a cost-effective exercise with...Persuading those who hold the corporate purse strings that PR is a cost-effective exercise with ...

AGENCY 2001: Top 20 public relations agencies - PR firms keep on the takeover trail. Mergers and

30 Nov 2000 | by KEN GOFTON

McCann-Erickson PR's UK operations. Then, just two months ago, Interpublic unveiled plans to knock its three ...

PUBLIC RELATIONS: Transatlantic PR in the new economy - Can a single PR strategy serve you in both

28 Sep 2000 | by MARY COWLETT

successful PR strategy is key....successful PR strategy is key. And for those companies that choose to outsource their communications ...

mobile phones, and some considerable PR savvy to take on big business and the government

21 Sep 2000 | by CORDELIA BRABBS

a complaint can escalate into a crisis. Jonathan Hemus, director of PR agency Countrywide Porter ...

both general and specialist PR agencies

06 Jul 2000 | by JULIETTE GARSIDE

advise them are also benefiting from dotcom explosion. PR agencies in particular have seen ...

Mergers help PR industry expand

25 May 2000 | by IMELDA MICHALCZYK

The PR industry is showing dramatic growth, primarily driven by mergers and acquisitions...The PR industry is showing dramatic growth, primarily driven by mergers and acquisitions ...

PR LEAGUE TABLES: PR lobbyists thrive on political change - Constitutional change and the impact of

25 May 2000 | by DANIEL TODARO, Client services director

, but is also enough to take the agency a further three rungs up the main PR table to seventh place ...

PR LEAGUE TABLES: PR sector surges into new century - Staff shortages, online transformation and a

25 May 2000 | by DANIEL TODARO, Client services director

group, ahead of Omnicom and Interpublic. In PR it brings major names such as Burson-Marsteller ...

PR LEAGUE TABLES: PR sector surges into new century - Staff shortages, online transformation and a

25 May 2000 | by DANIEL TODARO, Client services director

25 Ogilvy PR Worldwide* - Subsidiary of WPP. MD Donna Zurcher. Full service range, strong in ...

PR LEAGUE TABLES: Why PR is the best route for dotcoms - The dotcom explosion has pushed more

25 May 2000 | by DANIEL TODARO, Client services director

(PRCA) reports that one third of the enquiries it has received this year from clients seeking PR ...

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