to remove filtersEurofighter PR first
11 Dec 1997 | by AMANDA RICHARDS
The European consortium behind the pounds 42bn Eurofighter project is to launch an international advertising and public relations campaign to promote the jet fighter to foreign governments.
Search results for "PR"
PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media
18 Dec 1997 | by ROBERT GRAY
PR people don t normally miss a trick, so one may conclude that the proliferation and significance...PR people don t normally miss a trick, so one may conclude that the proliferation and ...
Advertising & Promotion: Shandwick lifts wraps on its PR evaluation tool
04 Dec 1997 | by PETER HOLLINGSWORTH, Managing Director,
sophisticated PR evaluation system....sophisticated PR evaluation system. The programme, called STEP, is the result of 18 months development ...
PR shops vie for Millennium task
06 Nov 1997 | by DANNY ROGERS
The New Millennium Experience Company has shortlisted three PR agencies for the task of convincing...The New Millennium Experience Company has shortlisted three PR agencies for the task of ...
Advertising & Promotion: PR firms shaken as retainer-paid service declines
06 Nov 1997 | by DRAYTON BIRD
. Research by Marketing has confirmed that the traditional way of paying for PR is changing in several ways ...
Supplement on Public Relations: State of the art - PR consultants rally to a new cause
06 Nov 1997 | by KEN GOFTON
Consultants Association staged a one-day conference on the topic recently. Judging by the number of PR ...
Supplement on Public Relations: Choosing & Using - The role of PR professionals
06 Nov 1997 | by JULIE BIRD
A delicate responsibility of the PR consultancy might be to suggest that a chief executive with a...A delicate responsibility of the PR consultancy might be to suggest that a chief executive with ...
believes that PR must take the lead role in building
06 Nov 1997 | by DAVID MURPHY
. When advertising and PR work in isolation, you get a confused message, and a confused message leads ...
unusual step of putting a PR agency, Grayling, in charge.
06 Nov 1997 | by JULIE BIRD
part in a tasting, so each could speak authoritatively on the product. Unlike ad agencies, PR ...
ADVERTISING & PROMOTION: A marriage of PR and ads - With the boundaries between advertising
30 Oct 1997 | by PATRICK BARRETT
on a growing desire among companies to incorporate PR into their marketing, and follows recent ...
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