23 Jan 2003
Parlophone handles all PR activity for its artist Kylie Minogue, while PR agency Cake's involvement
16 Jan 2003
| by MARY COWLETT
Budget is not the only issue when deciding if external PR is required, writes Mary Cowlett....particular piece of PR work is a perennial challenge.
The problem for marketers is that internal and ...
12 Dec 2002
RED has eschewed conventional PR thinking to buck the market trend, achieving global press coverage...This has been a painful year for the big PR agencies. Not all are willing to talk about the ...
10 Oct 2002
The Department of Transport has condemned a PR stunt by video games firm Acclaim Entertainment as
15 Aug 2002
| by MARK RITSON, assistant professor of marketing at the London
Business School
PR is relatively cheap and is a wonderful method of ...
01 Aug 2002
turbulence in
the form of Richard Branson's Virgin Atlantic, which waged a concerted
and effective PR ...
25 Jul 2002
Alcohol Concern has condemned a PR offensive by Halewood
International for its 8.4% pre-packaged
11 Jul 2002
Roche is to run a £500,000 press and PR campaign positioning
Rennie Deflatine as the ultimate
20 Jun 2002
Mattel is launching a PR campaign through Bristol-based design
consultancy oakwood dc, celebrating
23 May 2002
British Airways is holding off from a major marketing fightback
against the budget airlines, despite announcing its biggest loss since
privatisation this week.