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PR Essays: Weber Shandwick - Engagement war horse

war. Isn't it time you did too? From Marketing's PR essay supplement, October 2012 ...

PR Essays: Roundtable - Redefining the agency/client relationship for today's world

At a roundtable discussion PR agency directors consider how agency/client relationships are...PR Warren Johnson managing director and founder, W Communications Stuart Derrick contributor ...

Virgin Media moves PR duo into marketing team

head of PR campaigns Simon Dorman, who will be supported by Verity Henderson, senior PR and brand ...

Nintendo hands UK marketing role to PR chief Shelly Pearce

Nintendo has appointed its head of European PR Shelly Pearce to the UK marketing director position...has held the head of European PR role since 2002. Pearce said: "This is an exciting time to be ...

PR Agency of the Year: The Red Consultancy

WINNER The Red Consultancy is Marketing's PR Agency of the Year, capping a notable 12 months ...

Brand manager of the week: Becki Rowe, General manager, marketing, PR and visual merchandising, Ann

- Describe yourself in three words. Impatient, daring, passionate. - What would you be if you weren't a brand manager? A forensic anthropologist or biochemist. - What advice would you give someone starting their marketing career today? Solid experience on the shop floor or area management...

The 10 golden rules of PR: Hilary Meachham, Focus PR

For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus. Each enters into the ...

Is PR really worth it? Stuart Smith, Ogilvy PR

The importance of earned media such as social networks is rising, corporate PR can no longer ignore...If you are a PR person, you already subscribe to the idea that the discipline of 'earned media' is ...

Honesty is the best policy: Graham Goodkind, Frank PR

would do well to keep their PR advisers close and be nothing but absolutely open with consumers....advertiser-funded bit of publishing, so Frank PR has handed over a few quid to Haymarket and in return we get a page ...

Telling a great story together, Miki Haines-Sanger, Golden Goose PR

Some of the most effective campaigns are those where the PR agency has been at the core of...As social media and experiential activities blur the boundaries between PR, marketing and ...

 

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