09 Oct 2012
| by Rachel Friend, managing director of consumer marketing at Weber Shandwick
war. Isn't it time you did too?
From Marketing's PR essay supplement, October 2012 ...
09 Oct 2012
| by Stuart Derrick
At a roundtable discussion PR agency directors consider how agency/client relationships are...PR Warren Johnson managing director and founder, W Communications Stuart Derrick contributor ...
head of PR campaigns Simon Dorman, who will be supported by Verity Henderson, senior PR and brand ...
Nintendo has appointed its head of European PR Shelly Pearce to the UK marketing director position...has held the head of European PR role since 2002.
Pearce said: "This is an exciting time to be ...
13 Dec 2011
| by David Singleton
WINNER
The Red Consultancy is Marketing's PR Agency of the Year, capping a notable 12 months ...
12 Oct 2011
- Describe yourself in three words.
Impatient, daring, passionate.
- What would you be if you weren't a brand manager?
A forensic anthropologist or biochemist.
- What advice would you give someone starting their marketing career today?
Solid experience on the shop floor or area management...
12 Oct 2011
| by Hilary Meacham, founder and managing director, Focus PR
For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus.
Each enters into the ...
12 Oct 2011
| by Stuart Smith, chief executive EMEA, Ogilvy PR
The importance of earned media such as social networks is rising, corporate PR can no longer ignore...If you are a PR person, you already subscribe to the idea that the discipline of 'earned media' is ...
12 Oct 2011
| by Graham Goodkind, founder and chief executive, Frank PR
would do well to keep their PR advisers close and be nothing but absolutely open with consumers....advertiser-funded bit of publishing, so Frank PR has handed over a few quid to Haymarket and in return we get a page ...
12 Oct 2011
| by Miki Haines-Sanger, founding partner, Golden Goose PR
Some of the most effective campaigns are those where the PR agency has been at the core of...As social media and experiential activities blur the boundaries between PR, marketing and ...