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PERSPECTIVE: Top 300 report is no PR exercise, except for the fortunate few

21 Feb 2003 | by Claire Beale, claire.beale@haynet.com

It's safe to assume that most readers of this column will already have snatched out our Top 300 report, checked their agency's position in the rankings, read and re-read their school report, then everyone else's, rung us up to complain (there's always something) and finally, once they've calmed down,...

PR: EXAMINING THE EVIDENCE - How do you measure the effectiveness of PR?

07 Feb 2003 | by ROB GRAY

issues in the sector, particularly among PR agencies eager for a more sizeable slice of bigger budgets ...

PR: AT CLOSE QUARTERS - How do advertising agencies and PR agencies work together? Helen Jones

07 Feb 2003 | by HELEN JONES

In the past ten years, independent PR companies have been snapped up by agency holding groups, not ...

PR: HOW TO MAKE A SPLASH - Getting your ad in the news can be good for the brand. Meg Carter gets

07 Feb 2003 | by MEG CARTER

PR can add real value to an advertising campaign, yet agencies willing to lay the foundations for a..."PR can work really well when an ad campaign is truly interesting, newsworthy and where a PR team ...

CLOSE-UP: REVIEW - THE FALL OF ADVERTISING & THE RISE OF PR. There's a degree of truth in the

07 Feb 2003 | by DOMINIC MILLS

and see in the media. When it comes to launching and building brands, therefore, PR is best ...

 

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