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CLOSE-UP PERSPECTIVE: A serious PR focus suits the buoyant advertising mood

generate positive PR for the industry, initially under Graham Hinton s IPA presidency and culminating ...

Haymarket adds Germany's oldest PR title to portfolio

Haymarket has taken another step towards turning PR Week into a global brand, acquiring a 50 per...Haymarket has taken another step towards turning PR Week into a global brand, acquiring a 50 per ...

PERSPECTIVE: Branson’s mile-high masterclass shows that PR cuts through

that PR at its best is the most powerful of all marketing tools, and that if you give the media what ...

Ann Harris quitting Publicis to go solo as a PR consultant

Ann Harris is quitting as the Publicis marketing director to go solo with her own marketing and PR...PR consultancy. She plans to draw on her promotional skills - built during a 15-year career ...

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than

, including clients. They have the backing of their weekly trade paper, PR Week, and the support of..., including clients. They have the backing of their weekly trade paper, PR Week, and the support of ...

of a highly controlled PR exercise. Richard Lamballe on how it was achieved

that no strategic or creative stone was left unturned. The PR mix included Bell Pottinger s First ...

between useful and frustrating PR during a typically hectic week’s activities Photographs (Omitted)

The relationship between journalist and PR is a peculiar balancing act. Journalists have a gut...The relationship between journalist and PR is a peculiar balancing act. Journalists have a gut ...

another PR operation to its portfolio Amanda Hall examines how relationships between group agencies work

It s official: advertising groups have fallen in love with PR agencies. Long the poor relation of...It s official: advertising groups have fallen in love with PR agencies. Long the poor relation ...

Public Relations: The wonderbra effect - The PR industry, ironically, suffers a bad image among ad

relentless PR efforts by Jackie Cooper. Wonderbra showcased promotional integration at its best ...

 

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