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Opinion: From Our Readers - PR agencies must learn from ad shops

I was disappointed to hear Sir Martin Sorrell bemoaning the project nature of PR, but not surprised...communicated. Until consumer PR delivers the same level of stewardship, we will be destined to work on a ...

Opinion: Letters - Media treat PR as if it was the occult

With the story about its 'new' PR badge (Diary, 18 January), the Scouting movement has learned a...welcome a charity's ability to be able to use its own members to do its PR for them, instead of resorting ...

Marketing Report: PR - The vital statistics

The job of PR agencies has changed dramatically over recent years....best-performing agencies, their levels of growth, and attitudes toward the evolving role of the industry. PR ...

Youth PR: Behind the Hoodie

is that the organisation's main PR effort is targeting the young people that access its clubs, not ...

Celebrity PR: When tabloids attack

interests. Once the tabloids do attack with ammunition that is true, most celebrity PR specialists agree ...

Event PR: The Greatest Show on Earth

committee PR team will be very useful for us in two years. Turismo Torino has laid on Italy's premier ...

Broadcast PR: PROs miss a trick on digital

. With all this activity going on, the question is whether the PR industry has grasped the full scale of ...

Online PR: Virtual relationship

cent of PROs admitted they don't integrate all PR activity with their VPO, with 38 per cent rating ...

 

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