09 Oct 2012
| by Tanya Hughes, managing director of Talk PR
of the future.
At Talk PR, we find that this model can work as an informal understanding, but is ...
09 Oct 2012
| by Graham Goodkind, chairman and founder of Frank PR
PR should really stand for public reactions, because provoking a response from consumers is what...what happens when you put those together. So the editor is using code to tell all the PR folk ...
09 Oct 2012
| by Hilary Crossing, managing director and founder of Focus PR
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Focus PR represents brands that are ranked within the top five in their category, whether that be food ...
09 Oct 2012
| by Stephanie MacLeod, director of Kaizo
The need to prove their value has compelled PR practitioners to hone their skills to a point where...It is undeniable that marketing and PR spend is under more scrutiny than ever before. Clients are ...
09 Oct 2012
| by Richard Medley, managing director of Nexus Communications
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PR has been weak on self-justification, often lacking the TGI-based thinking or the numbers that ...
09 Oct 2012
| by Warren Johnson, managing director and founder of W Communications
average PR agency/client relationship lasts 11 months, but brands lose out with this inconsistent approach ...
09 Oct 2012
| by Rachel Friend, managing director of consumer marketing at Weber Shandwick
war. Isn't it time you did too?
From Marketing's PR essay supplement, October 2012 ...
09 Oct 2012
| by Stuart Derrick
At a roundtable discussion PR agency directors consider how agency/client relationships are...PR Warren Johnson managing director and founder, W Communications Stuart Derrick contributor ...
Nintendo has appointed its head of European PR Shelly Pearce to the UK marketing director position...has held the head of European PR role since 2002.
Pearce said: "This is an exciting time to be ...
head of PR campaigns Simon Dorman, who will be supported by Verity Henderson, senior PR and brand ...