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MEDIA CASE STUDY: HOMEBASE

19 Dec 1998 | by RAYMOND SNODDY

Agency: AMV BBDO/New PHD Timescale: From October 1998 (The Christmas campaign incorporates an ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

19 Dec 1998 | by ROBERT MCLUHAN

Bates Dorland/Zenith Media 60 9= (-) ONdigital BMP DDB/New PHD ...

MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air

19 Dec 1998 | by IAN DARBY

41 6 (-) Cellnet Abbott Mead Vickers BBDO/New PHD 40 7 (-) Talking ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

19 Dec 1998 | by ROBIN COBB

s degree. Ultimately, it expects to sponsor PhD candidates. An architect of this ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

New PHD 19 - National Saatchi Saatchi/ 2,778 15.0 Lottery ...

CAMPAIGN DIARY: Curing hangover blues

18 Dec 1998 | by MAIRI CLARK

PHD Compass s media director, Mark Girling, who is renowned for his diligence on the party front ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

18 Dec 1998 | by STEFANO HATFIELD

pan-Euro business to Y s Food Illustrated magazine ... New PHD and Partners BDDH launch the media shop ...

MEDIA: BMP Optimum loses MoS

17 Dec 1998 | by LUCY BARRETT

BMP Optimum has lost the pounds 1.5m Ministry of Sound media account to New PHD....BMP Optimum has lost the pounds 1.5m Ministry of Sound media account to New PHD. ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

17 Dec 1998 | by ROBERT MCLUHAN

BMP DDB/New PHD 58 12 (19=) Comet Saatchi Saatchi/Zenith ...

New PHD scoops pounds 4m BBC Worldwide task

04 Dec 1998 | by ANNA GRIFFITHS

into New PHD....magazines into New PHD. The agency, which already handles the media for the BBC-Flextech cable and ...

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