Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
20 Feb 2013 | by Helen Edwards
. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner at ...
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Fitness First moves media into Vizeum
20 Feb 2013 | by Arif Durrani
with Omnicom's PHD. The unofficial review process has been handled by David Jones, marketing ...
Helen Edwards: time for a modern alternative to the mystery shopper
13 Feb 2013 | by Helen Edwards
end, it isn't mystery shoppers that will build your brand, but happy ones. Helen Edwards has a PhD ...
Macmillan Cancer Support "not alone" by VCCP
13 Feb 2013
directed by Neil Shanlin and directed by Barney Cokeliss through RSA Films. PHD and Vizeum handled media. ...
Macmillan unveils first TV spot by VCCP
11 Feb 2013 | by Sara Kimberley
planning and buying was handled by PHD and Vizeum. Hilary Cross, director of external affairs, Macmillan ...
GSK launches £1bn global media review
07 Feb 2013 | by Maisie McCabe
media account, while Omnicom s PHD picked up the $1.4 billion ( 890 million) US business in late 2010 ...
Will Twitter's $1m Vine investment bear fruit?
07 Feb 2013
." Nathalie Coulibeuf, the social media director at PHD UK, agrees, although she says it is worrying that ...
Helen Edwards: ditch the vanity metrics
07 Feb 2013 | by Helen Edwards
to develop more imaginative ways to ensure we do not measure in vain. Helen Edwards has a PhD in ...
Omnicom Media Group hands £140m outdoor task to Talon
31 Jan 2013 | by Maisie McCabe
, including PHD, OMD UK, Manning Gottlieb OMD and M2M, for around 20 years. Posterscope executives are ...
Helen Edwards: The written word is dead, long live the written word
30 Jan 2013 | by Helen Edwards
Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand. She ...
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