Search results for "PHD"

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Helen Edwards: The value of truly knowing what your brand isn't

30 May 2013 | by Helen Edwards

emerges is a global workshop. Helen has a PhD in marketing, an MBA from London Business School and is ...

A view from the bottom

11 Apr 2013 | by Alexandra Shetcliffe

I was lucky enough to join a great, dynamic team. PHD's new Unilever Global Strategy Unit has ...

Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

can be disrupted, too. Helen has a PhD in marketing, an MBA from London Business School and is a ...

Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon

27 Mar 2013 | by Helen Edwards

, silly and dishonest - in short, the words we could all do without. Helen Edwards has a PhD in ...

Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

take the call. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a ...

Marketers have more in common with private-equity firms than they might think

13 Mar 2013 | by Helen Edwards

Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand. She ...

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong

06 Mar 2013 | by Helen Edwards

. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner at ...

Helen Edwards: wisdom of the dead versus the living

28 Feb 2013 | by Helen Edwards

Twitter, no Google, no shortcuts. They lived in interesting times. Helen Edwards has a PhD in marketing ...

Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand

20 Feb 2013 | by Helen Edwards

. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner at ...

Helen Edwards: time for a modern alternative to the mystery shopper

13 Feb 2013 | by Helen Edwards

end, it isn't mystery shoppers that will build your brand, but happy ones. Helen Edwards has a PhD ...

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