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NEWS: Double spread in Lurpak launch

the original brand. But he points out that a 10p price premium on Spreadable will raise the total value ...

MARKETING MIX: Quiz ’96

Guinness products * A pair of P s chocolate Think about it over the Christmas break and fax your ...

CHARITIES: Helping brands

s involvement. Instead of just sticking 5p in a tin they can make an active choice by changing their brand ...

MARKETING FOCUS: Looking back on ’96

been a tough course for P s fifth terrestrial channel, was given the go-ahead. And the BBC committed ...

NEWS: Dorlands puts the homeless into Hello! for Crisis push

for the charity by S. P. Lintas, which used to hold the Crisis account. S. P. Lintas used the same technique ...

NEWS: Review

Andrew Marsden (left) has quit H. P. Foods following a decision by Danone, H. P. s French parent, to decentralise marketing across its brands. It is understood that H. P. Foods may continue without a ...

NEWS: Competition increases as IPC unveils listings magazine

will be 80p, but sources suggest that this figure will be discounted for several weeks. IPC is aiming for a ...

NEWS: Board resigns in McCann revamp

-on effect on staff morale. Newsmaker, p12 ...

NEWS: ASA upbraids Holsten and Molson

for comparative campaigns. A complaint from J. Sainsbury about a P s Novon 2000 brand. The ASA sought ...

ANALYSIS: Will P&G’s bravery pay off?

Brands have shown sales for some key P s tone is confident. Dick Johnson, P s UK director ... for the drop in sales. P says Johnson. Look at our long-term track record and you won t find a better one. There is little doubt that P t have been helped by a report by UK stockbroker Kleinwort Benson earlier this year ...

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