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App prices - a few pennies more wouldn't hurt

03 Dec 2012 | by Annette Ehrhardt

as the price rises. What s most interesting is how it drops. At 65p, approximately 85% would buy Angry Birds ...

Rich media mobile advertising performs

13 Aug 2012 | by Mark Slade

.85), followed by Android at 1.34 ($2.10). Windows Phone is last at 13p ($0.20) eCPM. OS share and eCPM ...

Olympic sponsors roll into town

25 Jul 2012 | by Will Youngman

, Samsung, P G, BT, EDF and others are hovering at around 15% awareness, while the remaining brands ...

Planning for synergy: Harnessing the power of multi-platform media

28 Feb 2012 | by Mike Jeanes and Virginia Beal

.google.com/a/benontheweb.co.uk/spreadsheet/tq?key=0Aoq-fbohKJtSdDUwSGQzczdyc0o1c1p0UnVFUm5lRWc s importance for advertisers (Rubinson, 2009; Sharp ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

of the customers. And it has given it a snappy name that works for media just don t mention that p-word. ...

Top 50 Digital Consultancies 2011

27 May 2011 | by Cathy Bussey

. 'We are set up with a digital P L', says Marshall Manson, MD of digital EMEA at Edelman. 'We track ...

The newspaper readership habits of young adults

27 Oct 2010 | by Katherine Page

half are. But what are the prospects for a 20p newspaper? This generation are prepared to try ... younger readers will be prepared to spend 20p, as making its acquisition as easy as possible ...

The PRWeek Best Places to Work survey 2009

12 May 2009 | by Cathy Wallace

/life balance. Executive V-P and general manager EMEA, Chris Talago, says: People are our product; developing ...

Vital Stats: Sun is the only national daily to rise in newspaper ABCs

10 Jun 2008 | by Staff

from 20p to 25p on 12 May and its fortunes contrast with rival the Daily Mirror, which fell 4.55% year ...

Brand Barometer - Tesco campaign takes a direct approach

08 Apr 2008 | by Sundip Chahal

into reports that its workers in Malaysia are paid as little as 8p per hour. Both the news story and the new ad ...

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