20 Feb 2001
| by MediaWeek
Outdoor Connection wins Weetabix outdoor...Outdoor Connection has won the seven-figure Weetabix outdoor planning and buying account. This ...
18 Oct 2001
| by LISA LYTE, Planning director, Outdoor Connection
Last weekend's Sunday Times' Culture section carried a series of
ads for Channel 4's Bar Wars on alternate right-hand pages.
Strategically positioned on the Critic's Choice pages throughout the
supplement, the ads caught my eye as I flicked through.
Even if you only check out the TV guide...
21 May 2001
| by MediaWeek
IPA Outdoor succeeds Council of Outdoor Specialists...IPA Outdoor has replaced the Council of Outdoor Specialists (COS) as the new industry group to ...
24 May 2001
| by MediaWeek
Barcelona an Outdoor success...to the likely content, value and success of the Outdoor Conference in Barcelona. Patrick was of the ...
06 Dec 2001
Yell has launched an outdoor campaign that aims to raise awareness
of its multi-channel offering ...
09 Oct 2001
| by MediaWeek
Outdoor makes ground on TV...F igures suggest the outdoor media sector has upped its appeal to the retail sector, encroaching ...
25 Oct 2001
| by MediaWeek
Nestle UK breaks outdoor tradition...will break a 12-year tradition whereby outdoor campaigns have been booked in blocks of two weeks. The ...
13 Sep 2001
| by MediaWeek
Viacom pioneers new SMS outdoor package...Skelhorn: moving to the next level Viacom Outdoor has pioneered a new marketing ...
19 Nov 2001
| by MediaWeek
New technology boosts confidence in outdoor...with industry moves to increase confidence in the accountability of the outdoor medium. The tool ...
15 Nov 2001
| by MediaWeek
PSA defers decision on outdoor business...Outdoor specialists have been left bewildered following a decision by PSA to defer the pitch ...