Posterwatch: Coca-Cola - 'Refreshment'
17 Aug 2005 | by Kate Fitzgerald, Head of outdoor, MediaCom
foundation, promoting Coke's core emotional values, while the outdoor supports the TV activity at key moments ...
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Media choice: Digital escalator panels
13 Dec 2006 | by Emma Dibben, Director of outdoor, Initiative
benefits of digital outdoor: short copy lead-times, quick copy changes and day-part alterations. Although ...
Posterwatch: AOL - 'Elvis'
19 Jan 2005 | by Tim Bisset, Head of outdoor, Feather Brooksbank
poster is seen in conjunction with the similarly styled TV execution. This path of using outdoor in ...
MEDIA CHOICE: Spirit & Destiny
10 Oct 2002 | by LISA LYTE, Board planning director, Outdoor Connection
I'm not really the type to read a new-age, astro-guided magazine, and was a bit dubious when I picked up this women's monthly magazine. As I expected, there were a lot of column inches devoted to horoscopes, but psychic advice was not all I found.
MEDIA CHOICE: C4 bar wars/Sunday Times
18 Oct 2001 | by LISA LYTE, Planning director, Outdoor Connection
Last weekend's Sunday Times' Culture section carried a series of ads for Channel 4's Bar Wars on alternate right-hand pages. Strategically positioned on the Critic's Choice pages throughout the supplement, the ads caught my eye as I flicked through. Even if you only check out the TV guide...
DIRECT: Agency network blames blunder on the Royal Mail
19 Aug 1999 | by STEVE PARKER, Manager, Motive Outdoor S
The Royal Mail has been accused of delivery failures and poor customer care by an agency network which used its pan-European Admail service.
IPA Outdoor succeeds Council of Outdoor Specialists
21 May 2001 | by MediaWeek
IPA Outdoor succeeds Council of Outdoor Specialists...IPA Outdoor has replaced the Council of Outdoor Specialists (COS) as the new industry group to ...
Viacom Outdoor to become CBS Outdoor
17 Oct 2006 | by Media Week
Viacom Outdoor is to be rebranded as CBS Outdoor from 1 January 2007, in line with a change of..., and on brochures and ratecards from next month. Outdoor operations in the US and Canada have already ...
Media: Portland Outdoor retains Kellogg outdoor account
12 Nov 2004
WPP's Portland Outdoor has retained the £4 million Kellogg outdoor advertising account following a
Outdoor Special > Top 10 Outdoor Trends
26 Mar 2008 | by Patrick Dye
48-sheet sites are already up and running in London, but all the major outdoor companies have ...
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