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Is digital out-of-home meeting expectations?

01 Apr 2009 | by Staff

Digital outdoor ad revenue is rising fast and was up nearly 60% last year, according to the Outdoor...possible before. By enhancing standard outdoor plans with a digital element, we anticipate overall ...

Industry needs to get together to create solutions

17 Mar 2009 | by Steve Barrett

8.5%, TV 4.9%, outdoor 3.8% and cinema 0.9%. Web spend was up 17.3% in 2008 compared to 2007, but this ...

Sex ad was not only risque, it risked the industry's reputation

03 Mar 2009 | by Tess Alps

stature of outdoor and, ultimately, the reputation of the advertising industry itself. They should have ...

It's the people who make Media Week Awards special

04 Nov 2008 | by Media Week

Advertising, CBS Outdoor and JCDecaux. Carat won the Grand Prix for its Adidas campaign; some consolation for ...

Why we should make it impossible not to love London 2012

19 Aug 2008 | by Tim Bleakley

? Get up for it. - Tim Bleakley is UK managing director, sales and marketing, CBS Outdoor. ...

Old people are interested in more than Age Concern

07 May 2008 | by Tess Alps

-year-old adults. Years of writing plans for broader media such as outdoor, TV, radio and print have ...

Big get bigger as clients ask for wider agency input

01 Apr 2008 | by Steve Barrett

WPP is launching its Signposter outdoor trading portal. ZenithOptimedia has restructured its ...

Naked is championing the media-neutrality model

26 Feb 2008 | by Tess Alps

other. It could as easily be 100% retail marketing - or maybe outdoor - as a multimedia plan, but only ...

Direct marketing gold dust waits to be discovered

22 Jan 2008 | by Steve Barrett

. - Time is running out to enter two Media Week planning awards. The deadline for the Outdoor Planning ...

Would consolidation in outdoor benefit advertisers?

15 Jan 2008 | by Media Week

quality of product that advertisers want. In relative terms, the outdoor industry is investing more in ...

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