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'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

looking at how we could achieve that, whether through traditional above the line work, outdoor or TV ...

Lord Sugar committed to 'no-brainer' Amscreen

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its..., Sugar wants to talk about digital outdoor media and why his son has not been able to flog advertising on ...

Will Postar 2 boost outdoor?

interaction with all outdoor advertising formats in all environments. It will report on a quarterly basis and ...

46. 'Keep calm and carry on' poster

ingenious ways to get around wartime shortages. One bidding for an outdoor poster contract told the ministry ...

Is quality of direct marketing falling?

interact with your TV and outdoor has become so much more than just posters. Little wonder that awards ...

Newspaper veteran ready to take on outdoor

world of posters as the commercial director at Clear Channel Outdoor. Despite spending two decades ...

Lifeline: Cromwell Road ad inventory

The outdoor site, famous for many ad stunts over the years, has seen parts of its inventory turn...1983 ... The first really notorious stunt on a Cromwell Road outdoor site comes when Araldite ...

Things we like

Outdoor The winners of Ocean Outdoor's creative competition will be revealed at a special event at the ...

Is Zenith report too gloomy?

with outdoor, radio and cinema." None of this should come as a big surprise, he argues - yet he also ...

Things we like

, for their support campaign. - The Outdoor Media Centre's Olympic brochure The outdoor trade ...

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